By [http://ezinearticles.com/?expert=James_D._Silver]James D. Silver
The average American watches 41/2 hours of TV per day. This has been declining since the turn of the millennium thanks to the internet. Interestingly though, the average daily involvement with Facebook is only 7 minutes and Twitter, about 4 seconds. While Facebook and Twitter continue to trend higher in unique views per month, it is still important to see how far they are behind TV.
This means that it is not the Twitter or Facebook message itself that is getting through to the public. It is the reporting on TV and radio about the Twitter or Facebook messages that gets them into the broad public domain. Chad Ochocinco of the New England Patriots has 2.5 million Twitter followers. I'm not one of them. When he says something, I and about 50 million sports fans who aren't his followers, learn of it through TV or radio.
What is fascinating is the wiliness of the TV and radio outlets to support billion dollar businesses like Facebook and Twitter, when they could be using the same basic technology to feed their own media brand. A company called Comet has a technology that allows ESPN, Clear Channel, Yahoo Sports, and other media outlets the ability to have all the messages they want without having to promote other people's billion dollar brands for free.
Now, enter the NHL. On the surface, their limitation of Facebook and Twitter messages before and after games may seem petty. But, the TV and radio networks who pay to broadcast their games need this time to generate advertising revenues; hence, they all have pre-game and post-game shows. Players tweeting and updating Facebook during these time periods compete with the pre- and post- games shows, which must have the latest breaking news to be viable.
Good for the NHL! This will certainly begin a trend where sports leagues will start supporting their own brand and not giving it away for free to Twitter and Facebook.
Any league, team, or sports media outlet can have the same capability as twitter or Facebook without violating any patents or copyrights. Why hasn't anyone done it in the past? The reason is that the amount of news and publicity the stations were getting from the Twitter and Facebook phenomena offset the fact that their own brand value was being compromised. Now, as the leagues and media outlets see diminishing increased value, they are recognizing that the downside is a loss of their brand value, which is no significant. The NHL was the first to recognize this, and they should get kudos for their ability to look into the future.
The next logical extension for the NHL naturally will be to have their own messaging services concurrently placed on their teams' websites and the websites of TV and radio media who broadcast their games. The pre- and post- game shows can include their own version of messages within the context of their own brand. Thus, in the long run, the league and the fans will have it all. The league will enhance brand value and the fans will get instantaneous messages from favorite players and coaches.
Get on the bandwagon NFL, MLB and NBA! The NHL is on the right track! http://sportadore.com - where the world speaks of Sports!
Article Source: [http://EzineArticles.com/?NHL-Vs-Twitter-and-Facebook---Good-Move!&id=6565235] NHL Vs Twitter and Facebook - Good Move!
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